Bike advertising
Bike advertising as a mobile OOH marketing medium has many advantages. Central to this is the flexible route planning, which allows us to reach your target group in an environmentally friendly way. This is because the two-wheelers with the eye-catching advertising media are small, can use roads and paths set up especially for them and can also be pushed through pedestrian zones. We also take care to park the advertising bikes in highly frequented places and squares in order to achieve the full advertising effect.
Find out more about the individual types of bike advertising:
We will be happy to explain what makes the perfect bike campaign and what prices you can expect in a 10-minute planning meeting.
Take a look at our best case on bike advertising to get an impression of what a campaign with us could look like.
All the advantages of bike advertising at a glance
Comes around
From A to B, criss-crossing or simply riding in circles all the time: our bikes are very maneuverable and can get almost anywhere! Flexible and targeted route planning is therefore child’s play.
Large advertising spaces
It simply catches everyone’s eye! With up to 114.6 inches on both sides, the large advertising spaces for bike advertising will give your campaign the visibility it deserves.
Low wastage
Simply send our bikes directly to your target group: we will show you at which touchpoint you can reach your advertising targets with as little wastage as possible.
Many contacts
Our bikes are real eye-catchers and stand out even in the hustle and bustle of the city. This ensures that your campaign attracts a great deal of attention and many visual contacts.
Good for the environment
Whether powered by muscle power or green electricity: our bikes are a clean thing. In addition to renewable energies for the drive system, we are also committed to offsetting our carbon footprint.
Bike advertising is becoming increasingly important
Bike advertising is becoming increasingly relevant in urban areas! The maneuverable mobile outdoor advertising spaces (OOH) enable bicycles to reach almost every area of the city. Bike advertising is a unique form of out-of-home marketing. The trend towards the use of bicycles as a means of transportation has been observed in cities for years. Bike advertising takes advantage of the continuously improving bicycle infrastructure in urban areas and transforms the bicycle into an effective advertising medium to precisely address your target group. In contrast to traditional outdoor advertising in places such as bus stops, main roads or pedestrian zones, bike advertising is constantly on the move and can be targeted exactly where your target group happens to be thanks to dynamic route planning.
There are numerous convincing reasons for using bike advertising in marketing campaigns. We have summarized the most important advantages for you.
An overview: Bike advertising is convincing here
The bicycle is already one of the most important means of transportation in the city. Many people want to escape the dense city traffic with individual mobility on two wheels to get to their destination faster. These routes increasingly lead through parks and traffic-calmed areas that are only accessible to cyclists and pedestrians.
Cycling has experienced a strong upswing, and not just since the effects of corona. This is partly due to lifestyle changes brought about by the pandemic, which favor a preference for activities in the fresh air and away from crowds. In addition, cycling is benefiting from the continuous expansion of the cycle road network in urban regions and practically never gets stuck in traffic. Another decisive factor for the positive image of cycling is the almost emission-free transportation.
Positive perception of bike advertising: The bicycle is valued as a fast and environmentally friendly means of transportation. This positive image is automatically transferred to the advertised campaign and the advertising company. For certain products or companies, bike advertising is even the ideal and most authentic form of advertising, especially when it comes to topics such as vegan nutrition or green electricity.
Flexibility in route planning: Although they are visible from a distance, Ad-Wheels’ bicycle advertising vehicles impress with their maneuverability and endurance. They can effortlessly and flexibly reach almost any part of the city, use cycle lanes and paths or ride comfortably through pedestrian zones. This enables an effective bicycle advertising campaign with maximum reach and flexibility. Bike advertising offers excellent visibility in busy urban areas such as busy streets, pedestrian areas, parks and events. It can be used in a variety of locations to generate a high number of visual contacts.
Large advertising formats: Whether CLP, double CLP or huge LED areas on wheels – bike advertising already attracts everyone’s attention due to its impressive size. A trailer in double CLP format offers an advertising space of 232 x 176 cm on each side! Such a rolling advertising space immediately catches the eye, even in busy city centers.
Sustainability and environmental awareness: At a time when environmental friendliness and sustainability are becoming increasingly important, bike advertising can help companies to emphasize their commitment to environmental protection in their marketing as well. The use of bicycles as an advertising medium shows that the company is environmentally aware and is committed to sustainable solutions. The Ad-Wheels go one step further: in addition to the use of renewable energies for the drive, CO2 emissions are actively offset by supporting global environmental projects.
Verena Castelluccio // Senior Marketing Manager
Hannah Merkel // Personnel specialist
Route planning for your campaign
The routes for our bike campaigns are always planned individually in consultation with the customer. The focus here is on the message and the target group to be reached. As a basis for joint planning, we offer our customers so-called “sample routes” for various cities. This serves to get a feel for the respective city and its possibilities.
Are you interested in what such a route could look like? Take a look at our suggestions for the following cities:
Berlin | Düsseldorf | Hamburg | Hannover | Cologne| Munich| Münster
Bike advertising for all occasions: Our bike types
Our fleet of promotional bikes will make your campaign an absolute eye-catcher. Our customers often ask us which of the different types of bikes we can recommend for their advertising campaign. That’s why we offer you an overview here of which ad bikes are best suited to which conditions of your advertising.
The LED bike is particularly popular and is often booked in a double pack.
Advantages of the LED bike:
The LED bike has a huge video surface on both sides, offering plenty of space for animated ads and videos. This additional movement of the rolling DOOH medium really attracts attention and allows you to present different motifs and creative.
The spots are also highly visible at dusk and even at night. This makes the LED bike an ideal advertising medium for the dark season.
Find out more about the LED bikes.
The CLP bike is our mileage monster in the bike fleet and gets around quite a bit.
Advantages of the CLP bike:
Despite the large trailer, the CLP bike is particularly maneuverable and can effortlessly ride around all obstacles that would be no problem for a normal bike. It is also safe on the road and can use all cycle paths.
The advertising in CLP format stands out from afar and leaves a lasting impression on the target group.
Find out more about CLP bikes.
The XXL bike definitely stands out and is the ideal choice for short distances!
Advantages of the XXL bike:
The XXL bike impresses with its gigantic advertising space in double CLP format, which moves sensationally through the city center. It is almost impossible to miss this advertising presence, especially in public spaces.
The long wheelbase of the XXL bike makes it particularly suitable for routes along the promenade or central cycle paths.
Find out more about the XXL bikes.
Have you acquired a taste for it and would like to get your advertising message rolling?
Contact us without obligation and let us advise you on your options.
Impressions of campaigns in various cities
Are you interested in what such a route could look like? Take a look at our suggestions for the following cities on Ad-Wheels.
FAQ
Bike advertising is an excellent way to promote your product or company to your target group. Here you will find a list of the FAQ bike advertising with all questions about the mobile advertising medium of Ad-Wheels.
Do you still have any questions? Feel free to contact us!
Your question has not been answered? Then simply contact us without obligation and we will be happy to help!