Best Case Sampling-Promotion:

Molkerei Rücker presents its vegan treats directly to the young target group!

Our promotion for Molkerei Rücker is an outstanding example of how a sampling promotion can increase awareness of a product. We distributed almost 10,000 product samples from Molkerei Rücker’s “Vega lecker” product line at a total of nine locations across Germany, successfully drawing attention to the company’s new products.

Vega Lecker, a brand of Molkerei Rücker, is a vegan cheese alternative made from organic hemp seeds. The client’s aim was to bring the brand closer to the young target group in particular.

To achieve this effectively, we distributed various Vega Lecker products to universities and colleges throughout Germany. One particular challenge was to ensure a continuous cold chain, which is why special refrigerated trucks were used. To ensure the success of the promotion, we not only planned every detail for the implementation at the respective promotion location, but also a precise and seamless logistics process to keep the products cool during transportation throughout Germany and on site. For us, it was of central importance not only to carry out successful distributions, but also not to jeopardize these by interrupting the cold chain and thus creating food waste.
Branded stands were set up for the distributions, handcarts were filled with the products and our promoters, dressed in the product colors, were briefed in detail, making it easy for them to approach the students, get them excited about the products and answer any questions they had. The free items were readily accepted by the young target group, while the sustainable idea behind the vegan cheese alternative met with great approval.

The campaign was a complete success: Vega Lecker was able to significantly increase its brand awareness and sales figures rose considerably after the promotion.